Here’s another interesting article from Itproportal titled: WhatsApp to start charging company customers
In an effort to monetise its prominent messaging app, WhatsApp is releasing its first enterprise item which will certainly enable companies to reply to messages from users free of charge for 24 Hr but will certainly bill them for any replies sent out later on.
The WhatsApp Business API will certainly comply with the very same rules as the traditional application definition business could just message customers that contacted them initially. However, the brand-new offering will certainly assist businesses send out not only messages however likewise shipping confirmations, visit tips as well as event tickets to clients.
Customers will certainly be able to by hand react to customer support questions using either their very own tools or apps such as Twilio, Zendesk and MessageBird. Small companies that are already making use of the WhatsApp For Organisation app will still be able to use it to send late replies completely free separately.
WhatsApp was acquired by Facebook for $19bn back in 2014 and also it is concerning time the messaging system identified a way to monetise its services. The new Organisation API might wind up being a less costly option to client service call centres as well as by only charging for slow replies after 24 Hr, it encourages companies to reply to client requests on the platform swiftly.
WhatsApp could wind up transforming the way it charges services but also for now, this is a terrific means to urge companies to utilize its platform over the competition.
The company first introduced that it would at some point bill for business solutions last September with the launch of the free WhatsApp For Company app.
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